You may wake up from the bed, and within minutes run to your computer, and see your ranking popularity on the website. After doing the research, you realized that your website ranking has dropped to lower pages on Google.
Why did you lose your rankings in Google?
Recent updates performed by Google in Q4 2012, on search algorithms (named Panda and Penguin), have caused many website owner to doubt Google thought. Before you start screaming and hating Google for your website's change in rankings, let's take a tour at why Google makes those decisions.
The first point in Google methodology is "Focus on the user and all else will follow". Google spends lot of money with thousands of his staff to provide a search engine that will give searchers the best information available on the web relative to the search terms. It might sounds just like a computer programs, but effectively it's hard working hours made by an entire team of programers. Google is working to serve web users, and not simply web owners. The results are, that Google would adjust its algorithms to bring top quality content to the top of its search rankings.
Here comes the BIG fat PANDA?
In February 2011, Google implemented the first of its major algorithms updates, named, "Google Panda". The main intent of Google Panda was to increase user experience by lowering the ranking of websites with "low quality" or "thin" content.
In other words, websites with high quality, unique content would be rewarded with an increased ranking.
This change affected 16% of all Google Searches. Within weeks, this update rolled out to encompass all English queries and by August 2011, Google Panda had gone international, including all non English queries.
If you're lost in the environment, and you invest heavy dirhams, let's look at what makes a "high quality" in Panda's algorithms, let's have a look at the four pillars:
Is the site trustworthy?
A trustworthy site has information written by someone who knows what he or she is talking about (an expert). It includes facts and figures that people find understandable and would not report to Google for suspicious activity.
Does the site have original content?
In this battle for cheap websites design with 3 digits value, it is highly doubtful that the prices will feature a quality original content. I would recommend that you ask for the content to be first send to you on word document, to review it. A website should have new information on each page that has not been taken from another source.
Is there value?
The more value the website has, the better rankings Google will give it. Your information need to be simple and comprehensive by all. The website wording needs to be different that your brochure wording.
Does the site has a lot of spams?
Websites with lots of ads and click here banners are not in the listing of "high quality" sites. Too many ads will have big consequence on your website rankings.
So what was the updates new? there is a new sheriff in Google's town
In April of 2012, Google rolled out an update code named "Penguin". Due to this update, various methods of SEO are no longer desirable and can actually affect search rankings. If you are trying any of the followings, you should probably stop right away:
Keyword Fillings
Filling a website page with applicable keywords, hiding text behind images, and going crazy for meta tags. Not only it's annoying to your page's visitors, it will not bring any advantage on any of the current search engines. And your risk that Google will penalize your site in the ranking if they detect keywords fillings. just place this in your mind for the day, it's about quality content and not quantity.
Link Programs
You may received "Link Programs Offer" on your info@companyxyz.com email address, from the so called SEO companies, 500 staffs, accounts directors and almost looking like a company listed on the international stock exchange market. With all generic name, Paul, Stella, John SEO executives offering a link swapping service. In link programs, you post other people's links on your website in return for their posting your links on their websites. It makes me thing when I was a kid exchanging Panini Football pictures with classmates to complete my album. The idea is Google will see that many websites refer to your website, giving you a better rankings in search results. Penguins looks for websites participating in link schemes and penalize them for manipulating the search results.
Duplicate Content
Duplicate content involves posting the same content on multiples pages within a website. The intention of duplicate content is to appear to have a plethora of pages and information on certain topics, and attract high traffic from Google search engines. Again, Penguin identifies sites that have high levels of duplicate content and penalize them in search results. With quality products description however, you can avoid to be penalized.
Exact Match Domain Update
On September 28th 2012, Google released an update of its algorithm that affect "exact match" domains in the search results. The main point in that update is to reduce the number of websites that rank for searches just because their domain is the same as a particular search. For example, if someone Google "Dubai Vet", one of the websites in the search results might be "www.dubaivet.com". And that site may have been ranking in the search results because of its name, but not because of its quality website. This algorithms update has changed that.
So my readers, remember the key to a long lasting presence on the web, is to have high quality content. Don't stop at so attractive websites quotation that is the same price than your Iphone 5. Read all the terms of the proposal with carefully consideration. It still good to include useful links and applicable keywords but do it with the above in consideration. Hopefully those tips are helpful for you. If you have any questions, contact us at RSVP Media UAE!
Cheers RSVP Media Team - United Arab Emirates
Why did you lose your rankings in Google?
Recent updates performed by Google in Q4 2012, on search algorithms (named Panda and Penguin), have caused many website owner to doubt Google thought. Before you start screaming and hating Google for your website's change in rankings, let's take a tour at why Google makes those decisions.
The first point in Google methodology is "Focus on the user and all else will follow". Google spends lot of money with thousands of his staff to provide a search engine that will give searchers the best information available on the web relative to the search terms. It might sounds just like a computer programs, but effectively it's hard working hours made by an entire team of programers. Google is working to serve web users, and not simply web owners. The results are, that Google would adjust its algorithms to bring top quality content to the top of its search rankings.
Here comes the BIG fat PANDA?
In other words, websites with high quality, unique content would be rewarded with an increased ranking.
This change affected 16% of all Google Searches. Within weeks, this update rolled out to encompass all English queries and by August 2011, Google Panda had gone international, including all non English queries.
If you're lost in the environment, and you invest heavy dirhams, let's look at what makes a "high quality" in Panda's algorithms, let's have a look at the four pillars:
Is the site trustworthy?
A trustworthy site has information written by someone who knows what he or she is talking about (an expert). It includes facts and figures that people find understandable and would not report to Google for suspicious activity.
Does the site have original content?
In this battle for cheap websites design with 3 digits value, it is highly doubtful that the prices will feature a quality original content. I would recommend that you ask for the content to be first send to you on word document, to review it. A website should have new information on each page that has not been taken from another source.
Is there value?
The more value the website has, the better rankings Google will give it. Your information need to be simple and comprehensive by all. The website wording needs to be different that your brochure wording.
Does the site has a lot of spams?
Websites with lots of ads and click here banners are not in the listing of "high quality" sites. Too many ads will have big consequence on your website rankings.
So what was the updates new? there is a new sheriff in Google's town
Keyword Fillings
Filling a website page with applicable keywords, hiding text behind images, and going crazy for meta tags. Not only it's annoying to your page's visitors, it will not bring any advantage on any of the current search engines. And your risk that Google will penalize your site in the ranking if they detect keywords fillings. just place this in your mind for the day, it's about quality content and not quantity.
Link Programs
You may received "Link Programs Offer" on your info@companyxyz.com email address, from the so called SEO companies, 500 staffs, accounts directors and almost looking like a company listed on the international stock exchange market. With all generic name, Paul, Stella, John SEO executives offering a link swapping service. In link programs, you post other people's links on your website in return for their posting your links on their websites. It makes me thing when I was a kid exchanging Panini Football pictures with classmates to complete my album. The idea is Google will see that many websites refer to your website, giving you a better rankings in search results. Penguins looks for websites participating in link schemes and penalize them for manipulating the search results.
Duplicate Content
Duplicate content involves posting the same content on multiples pages within a website. The intention of duplicate content is to appear to have a plethora of pages and information on certain topics, and attract high traffic from Google search engines. Again, Penguin identifies sites that have high levels of duplicate content and penalize them in search results. With quality products description however, you can avoid to be penalized.
Exact Match Domain Update
On September 28th 2012, Google released an update of its algorithm that affect "exact match" domains in the search results. The main point in that update is to reduce the number of websites that rank for searches just because their domain is the same as a particular search. For example, if someone Google "Dubai Vet", one of the websites in the search results might be "www.dubaivet.com". And that site may have been ranking in the search results because of its name, but not because of its quality website. This algorithms update has changed that.
So my readers, remember the key to a long lasting presence on the web, is to have high quality content. Don't stop at so attractive websites quotation that is the same price than your Iphone 5. Read all the terms of the proposal with carefully consideration. It still good to include useful links and applicable keywords but do it with the above in consideration. Hopefully those tips are helpful for you. If you have any questions, contact us at RSVP Media UAE!
Cheers RSVP Media Team - United Arab Emirates
