Do you make any of these 5 Simple SEO mistakes?

Tell me if this sounds familiar:

You decide you're going to invest on SEO for getting traffic, to optimize your business website so that Google and Yahoo send you hundreds of visitors per day, free of charge. Ideally you would have heard this from a fellow business colleague who got super traffics recently. You collect your friend's input, read SEO blog tips online and rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic. Smelling the opportunity, you optimize your website and get lots of links, expecting to see your website start climbing the search results.

And it does...slowly or not at all.

After working on it for several weeks or even months, it's certainly moved up, but you're still on page two or three. You wonder: what's going on?

SEO might sounds cool but it still far more easy to follow a food recipe and get somehow results than venturing into SEO extreme complicated world and methodology. Because SEO requires quite a large team to make it happen, and it's constant daily work.

The great news is that SEO Performance require professional company to optimize website.
SEO requires qualified staffs to make it happen, because it takes time to master it, so that you can generate high-traffic words and phrases.

Here are the 5 most common SEO mistakes I've seen, with some tips to correct them:

1. Not using analytics to see what converts
Hundred and thousands of visits per day is good, but it's better when conversion is high. The only way to find out is to track it. Use an analytics package from KISS Metrics to setup conversion tracking for your keyword phrases, and then compare them against each other to see what's producing the best results. Google Analytics tells you what happened, KISS Metrics tells you who did it. Knowing will help you better optimize your site as a whole and assist you to understand where to change.

Tips: Converting a lead is a talent that the business owner needs to materialize within 24 hours. The SEO company will not be the one handling the potential client. Ideally an entire internal process needs to be identified to answer to that client, because he/she will contact your business with a specific request. You can compare it as a client who browse all your web pages, understand your contents, your services/offers. Be ready for it!!!

2. Not using words people look for
Do your pages use the words people search for? if not, users won't be able to find your website, therefore your business is not visible.

Tips: If you have a page about Burj Khalifa Tower in Dubai, you would not just put the words "Burj Khalifa Tower", you would want to use words like "how high is Burj Khalifa" because people are going to type that into the search box, since it is tallest building in the world. Or, a spa or beauty salon website should include its menu in plain text, not just a PDF, and include its business hours.

3. Not having unique title tags and meta description
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages. I am still surprise when I see websites that have their company or website name as the title for every page throughout their website. It's such a bad mistake.

Tips: Every page should have a unique title, not only for SEO purposes. Those pages titles are shared on Facebook posts, tweets and used as the text when someone bookmarks your website, hence it s super important.

So looking at the portfolio of a web design company, they could have web development or online marketing services as their main homepage keywords.

Each page on your website has what is called meta data that essentially tells search engines what a particular page is about. Each page on your website should have unique, descriptive meta data. The big mistake would be to use the same meta data for every pages. You need to make it easy for search engines like Google to interpret what your content is about.

4. Not optimizing  your images
This is quite a large one. What we've noticed is that many companies will pass on photos to an outside "Webmaster" or freelance who will upload them without considering how to optimize them. This is a huge mistake. You need to provide the necessary information for each image so that the company can optimize them, or you should be able to upload the images yourself (content management system needed).

Tips: rename the image file to include your keywords before you upload the image to your website. Ex: bmw-car-repair-service-dubai.jpg


5. Abusing of keyword stuffing
With the last week release from Google Humming update, keywords stuffing is considered an old school SEO tactic that will not help you. Google now better understand the content and relevancy of a web page and site. While keyword density may have been a strong signal in the past it no longer carries much weight compared to other signals and ranking factors.

Tips: Clients and website owners need to invest in quality content that reveal an interest for the web user/reader. Google is not going to serve up your web page in their search results if it is unreadable by humans (10 years ago, yes, but not today).

Bottom line for your new website, is to hire the right web design company that has its own in house content writers capable of producing great original articles that you are proud to publish on your website. It certainly has a cost, but if it results in more conversions, it will be a far better investment. Engine optimization is about creating clean and detailed web pages that can be easily read by automated robots.

@ The Desk - Romain - www.RSVP-Media.com

Html5 and Responsive Web Design: some answers for business owners

Have you notice that information is being disseminated faster than ever over the Internet and is being consumed on a large variety of devices. Desktops, PCs, tablets, smartphones, TVs and even cameras...with more in the pipeline (Google Glass...). Consumers on online content no longer view content on only one particular type of device. This dissemination of content to who-knows=what kind of device has resulted in new challenges for managers of online content.

Web design company in UAE are aware of that trends required by clients. At first, the company must analyze the client's existing website traffic by devices. This is an essential metric to understand, in order to propose the most suitable design. If this is a new website, the owner should determine where the contents will be read.

One of the essential goals for any web site owner is to reach as wide an audience as possible. In order to deliver expectations in today's online market environment, it is important to employ a design strategy that supports the wide array of devices in use for viewing online content. Responsive web design is one such approach that has received much attention in the past few years. When executed well, this approach can make your site viewable across the multitude devices on the market.

Let's make a quick test by viewing your website on a Window environment desktop, a 15" Mac Book, a iPhone 5, a Samsung Galaxy, an iPad, a Windows tablet and your TVs screen.

Responsive Web Design is the approach that a design should be flexible enough to adapt to the screen size and platform on the visiting user.

For a design to be responsive, it typically needs the following three attributes:

• Fluid Grid: a fluid grid system uses percentages to define column or div widths instead of pixels. 
• Media Queries: it enable custom CSS based on the min-max width of a browser,
• Responsive images: similar in nature to the fluid grid, responsive images don't have fixed widths but instead have a max-width. This enables images to be scaled down to fit the width of the screen on which the webpage is rendered.

Wed Design Chronological Dates

In 1991, the World Wide Web started to become what we recognize it as today with the use of Hypertext Markup Language (Html). HTML provided a simple way for web developers to place information in a formatted structure on the web and opened the door for actual page layount and information design. In 1996, we saw the first Cascading Style Sheets (CSS), which allowed designers to separate the actual information from its presentation, as well as the ability to reuse design elements. CSS continued to evolve, in 1998, CSS2 was released which offered definition for media types. Web standards continued to progress slowly, ad by 2007 smartphone technology was becoming more mainstream for the viewing of online content. The first iPhone was released in June of 2007, android followed in late 2008, and the iPad was released in 2010 which created a new wave of tablets and mobile viewing technology. Developers and designers were finding they needed a better way of presenting web content on these devices and the standards were not keeping up. Since 2010, many tablets, smart phones, android phones have appeared and pushed developers and designers to enter a new era.

Focus Trends

As HTML5 becomes more developed, it offers a number of advantages for businesses that are building and deploying Web content. Here are a few (+) points:

• Deployment across multiple platforms means you can develop once and use the same code in many different markets,
• Widespread familiarity with HTML among developers and web designers gives you a better shot at using your IT resources well,
• It offers more reliable storage options, including the ability to store client-side data temporarily in a true SQL database rather than using cookies,
• The development of HTML5 apps may lead to better mobile access to business intelligence in the future, because all devices with an HTML5 compatible browser will have the same ability to collect, collate and use data. 

RSVP-Media.com is a Website Designing Company licensed and operating in UAE and India as a specialized digital interactive organization for design, development and marketing solutions. Our dedicated in-house team of professionals is always ready with new and unique ideas of promoting your business. Ranging from dynamic, e-commerce, auction website designing to its optimization, we take care of all.

Contact us for your website enquiries or questions at info@rsvp-media.com or enquiry@wscentre.com for assistance.

@ The Desk - Romain Saada, Founder / CEO