Monday 17 September 2012

A commercial website- a powerful tool for business exposure, advertising and higher sales

What is a website? We can define a website as a collection of web pages that contain images, animation, videos and other digital resources. The pages of a web site are accessible from a uniform resource locator or URL. The first page of a website is called the home page. One should land on the home page to travel through the inner pages of a website.
 You can drive traffic to your website by creating an attractive and informative website. Number of visitors on a website is the deciding factor of its popularity. An increase in the number of visitors indicates that the website has a wider reach. If you find any difficulty in building a website then approach a web design company. A good web design company can create a successful website based on your needs. There are a lot of web designing companies in UAE. If you are looking for a reputed web designing company in Dubai, then consider RSVP Media. They are in this field for years so they know each and every aspect of web designing. Building a simple website or a complex one, they will do it with ease. You can find lots of free website creating software on the web, but creating an authentic one definitely needs an expert’s help.
Like the two sides of a coin, websites especially for business has its own advantages and disadvantages. Let’s check some of the positive and negative aspects of websites.
 Advantages of a business website:
 A wider reach – if you have a business website then you have the potential to reach a wider audience.  Literally, millions of people visit various websites per day. By having a website you are able to reach the otherwise unreachable customers, it can be either local or international. Online shopping trend is growing like never before, so every online business has a prospective market to nurture.
 Anytime and anywhere – With the advent of the Internet it become possible to be online at anytime and at anywhere. If you have a business website then you can do online business on a round the clock basis. No need to physically open your shop and interact with your customers. Your website will do all those business deals for you. That means, even if your shop is not open your website will be there!
 Giving business information – Other than giving details about the products and its cost, you can even give information about new product launches and other promotional offers. Up-to-date information about your business always encourages more visitors.  Any business that has more publicity and advertising will always come in the forefront. In that case, a website is a powerful tool. It helps in developing business within affordable limits.
 Some of the disadvantages:
Spam messages – This is one of the threats online business websites faces nowadays. If your website doesn’t have a captcha tool or a form guard then your mail box will be filled with junk mails along with other business mails.
Difficulty in spotting niche market – As Internet is spread across the globe you may find it difficult to reach the target audience.
Bad online reputation- If a customer is not satisfied with your product then he may express his views by writing on the reviews or comments column on your website. This can affect the reputation of your business.
When we compare advantages and disadvantages, the advantages of a business website surpass disadvantages. So, make hay while sun shine.

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