Tell me if this sounds familiar:
You decide you're going to invest on SEO for getting traffic, to optimize your business website so that Google and Yahoo send you hundreds of visitors per day, free of charge. Ideally you would have heard this from a fellow business colleague who got super traffics recently. You collect your friend's input, read SEO blog tips online and rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic. Smelling the opportunity, you optimize your website and get lots of links, expecting to see your website start climbing the search results.
And it does...slowly or not at all.
After working on it for several weeks or even months, it's certainly moved up, but you're still on page two or three. You wonder: what's going on?
SEO might sounds cool but it still far more easy to follow a food recipe and get somehow results than venturing into SEO extreme complicated world and methodology. Because SEO requires quite a large team to make it happen, and it's constant daily work.
The great news is that SEO Performance require professional company to optimize website.
SEO requires qualified staffs to make it happen, because it takes time to master it, so that you can generate high-traffic words and phrases.
Here are the 5 most common SEO mistakes I've seen, with some tips to correct them:
1. Not using analytics to see what converts
Hundred and thousands of visits per day is good, but it's better when conversion is high. The only way to find out is to track it. Use an analytics package from KISS Metrics to setup conversion tracking for your keyword phrases, and then compare them against each other to see what's producing the best results. Google Analytics tells you what happened, KISS Metrics tells you who did it. Knowing will help you better optimize your site as a whole and assist you to understand where to change.
Tips: Converting a lead is a talent that the business owner needs to materialize within 24 hours. The SEO company will not be the one handling the potential client. Ideally an entire internal process needs to be identified to answer to that client, because he/she will contact your business with a specific request. You can compare it as a client who browse all your web pages, understand your contents, your services/offers. Be ready for it!!!
2. Not using words people look for
Do your pages use the words people search for? if not, users won't be able to find your website, therefore your business is not visible.
Tips: If you have a page about Burj Khalifa Tower in Dubai, you would not just put the words "Burj Khalifa Tower", you would want to use words like "how high is Burj Khalifa" because people are going to type that into the search box, since it is tallest building in the world. Or, a spa or beauty salon website should include its menu in plain text, not just a PDF, and include its business hours.
3. Not having unique title tags and meta description
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages. I am still surprise when I see websites that have their company or website name as the title for every page throughout their website. It's such a bad mistake.
Tips: Every page should have a unique title, not only for SEO purposes. Those pages titles are shared on Facebook posts, tweets and used as the text when someone bookmarks your website, hence it s super important.
So looking at the portfolio of a web design company, they could have web development or online marketing services as their main homepage keywords.
Each page on your website has what is called meta data that essentially tells search engines what a particular page is about. Each page on your website should have unique, descriptive meta data. The big mistake would be to use the same meta data for every pages. You need to make it easy for search engines like Google to interpret what your content is about.
4. Not optimizing your images
This is quite a large one. What we've noticed is that many companies will pass on photos to an outside "Webmaster" or freelance who will upload them without considering how to optimize them. This is a huge mistake. You need to provide the necessary information for each image so that the company can optimize them, or you should be able to upload the images yourself (content management system needed).
Tips: rename the image file to include your keywords before you upload the image to your website. Ex: bmw-car-repair-service-dubai.jpg
5. Abusing of keyword stuffing
With the last week release from Google Humming update, keywords stuffing is considered an old school SEO tactic that will not help you. Google now better understand the content and relevancy of a web page and site. While keyword density may have been a strong signal in the past it no longer carries much weight compared to other signals and ranking factors.
Tips: Clients and website owners need to invest in quality content that reveal an interest for the web user/reader. Google is not going to serve up your web page in their search results if it is unreadable by humans (10 years ago, yes, but not today).
Bottom line for your new website, is to hire the right web design company that has its own in house content writers capable of producing great original articles that you are proud to publish on your website. It certainly has a cost, but if it results in more conversions, it will be a far better investment. Engine optimization is about creating clean and detailed web pages that can be easily read by automated robots.
@ The Desk - Romain - www.RSVP-Media.com
You decide you're going to invest on SEO for getting traffic, to optimize your business website so that Google and Yahoo send you hundreds of visitors per day, free of charge. Ideally you would have heard this from a fellow business colleague who got super traffics recently. You collect your friend's input, read SEO blog tips online and rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic. Smelling the opportunity, you optimize your website and get lots of links, expecting to see your website start climbing the search results.
And it does...slowly or not at all.
After working on it for several weeks or even months, it's certainly moved up, but you're still on page two or three. You wonder: what's going on?
SEO might sounds cool but it still far more easy to follow a food recipe and get somehow results than venturing into SEO extreme complicated world and methodology. Because SEO requires quite a large team to make it happen, and it's constant daily work.
The great news is that SEO Performance require professional company to optimize website.
SEO requires qualified staffs to make it happen, because it takes time to master it, so that you can generate high-traffic words and phrases.
Here are the 5 most common SEO mistakes I've seen, with some tips to correct them:
1. Not using analytics to see what converts
Hundred and thousands of visits per day is good, but it's better when conversion is high. The only way to find out is to track it. Use an analytics package from KISS Metrics to setup conversion tracking for your keyword phrases, and then compare them against each other to see what's producing the best results. Google Analytics tells you what happened, KISS Metrics tells you who did it. Knowing will help you better optimize your site as a whole and assist you to understand where to change.
Tips: Converting a lead is a talent that the business owner needs to materialize within 24 hours. The SEO company will not be the one handling the potential client. Ideally an entire internal process needs to be identified to answer to that client, because he/she will contact your business with a specific request. You can compare it as a client who browse all your web pages, understand your contents, your services/offers. Be ready for it!!!
2. Not using words people look for
Do your pages use the words people search for? if not, users won't be able to find your website, therefore your business is not visible.
Tips: If you have a page about Burj Khalifa Tower in Dubai, you would not just put the words "Burj Khalifa Tower", you would want to use words like "how high is Burj Khalifa" because people are going to type that into the search box, since it is tallest building in the world. Or, a spa or beauty salon website should include its menu in plain text, not just a PDF, and include its business hours.
3. Not having unique title tags and meta description
Pay close attention to your titles and descriptions, especially on your home page or high traffic pages. I am still surprise when I see websites that have their company or website name as the title for every page throughout their website. It's such a bad mistake.
Tips: Every page should have a unique title, not only for SEO purposes. Those pages titles are shared on Facebook posts, tweets and used as the text when someone bookmarks your website, hence it s super important.
So looking at the portfolio of a web design company, they could have web development or online marketing services as their main homepage keywords.
Each page on your website has what is called meta data that essentially tells search engines what a particular page is about. Each page on your website should have unique, descriptive meta data. The big mistake would be to use the same meta data for every pages. You need to make it easy for search engines like Google to interpret what your content is about.
4. Not optimizing your images
This is quite a large one. What we've noticed is that many companies will pass on photos to an outside "Webmaster" or freelance who will upload them without considering how to optimize them. This is a huge mistake. You need to provide the necessary information for each image so that the company can optimize them, or you should be able to upload the images yourself (content management system needed).
Tips: rename the image file to include your keywords before you upload the image to your website. Ex: bmw-car-repair-service-dubai.jpg
5. Abusing of keyword stuffing
With the last week release from Google Humming update, keywords stuffing is considered an old school SEO tactic that will not help you. Google now better understand the content and relevancy of a web page and site. While keyword density may have been a strong signal in the past it no longer carries much weight compared to other signals and ranking factors.
Tips: Clients and website owners need to invest in quality content that reveal an interest for the web user/reader. Google is not going to serve up your web page in their search results if it is unreadable by humans (10 years ago, yes, but not today).
Bottom line for your new website, is to hire the right web design company that has its own in house content writers capable of producing great original articles that you are proud to publish on your website. It certainly has a cost, but if it results in more conversions, it will be a far better investment. Engine optimization is about creating clean and detailed web pages that can be easily read by automated robots.
@ The Desk - Romain - www.RSVP-Media.com
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